In house digital marketing manager

Digital Marketing Manager – In-House

TNT Electric Co. is an established and growing electrical contractor serving the greater Sacramento area. We are looking for an experienced, results-driven Digital Marketing Manager to take ownership of our in-house marketing and lead-generation efforts.

This is not simply a social media position. We are looking for someone who understands how to generate qualified leads, increase organic visibility, manage advertising budgets, improve conversions, and help grow a local home-service business.

Key Responsibilities

• Manage and continuously improve SEO and Local SEO, including keyword strategy, service/location pages, backlinks, technical SEO, internal linking and organic rankings Manage and optimize our Google Business Profile and local search presence Manage Google Ads, including Search campaigns, landing pages, conversion tracking, negative keywords and budget optimization Manage and optimize Google Local Services Ads (LSA) Manage Facebook/Instagram/Meta advertising and social media marketing Manage and improve our company website, including design, content, landing pages, conversion optimization and basic WordPress/web development Develop social media content using photos/videos from our electrical projects and crews Manage online reputation and Google/Yelp review-generation strategies Oversee and optimize third-party lead-generation platforms Create email and SMS marketing campaigns, customer follow-ups, promotions and reactivation campaigns Develop direct-mail campaigns, postcards, flyers and other local marketing materials Create seasonal promotions and campaigns for services such as panel upgrades, whole-house rewires, EV chargers, electrical repairs and other electrical services Track phone calls, form submissions, booked appointments and lead sources Monitor cost per lead, cost per booked appointment, conversion rates, ROAS and overall marketing performance Manage GA4, Google Search Console and other analytics/tracking platforms Identify new opportunities to increase qualified lead volume while improving marketing efficiency Coordinate and manage outside vendors or specialists when needed Provide clear reporting showing what is working, what isn’t, and where our marketing dollars should be allocated

What We’re Looking For

We are looking for someone with proven hands-on digital marketing experience, particularly in SEO and lead generation.

Strong SEO experience is required.

The ideal candidate will have experience with:

• SEO / Local SEO Google Business Profile optimization Google Ads / PPC Google Local Services Ads Meta/Facebook/Instagram advertising Website design and WordPress Landing-page development and conversion optimization Google Analytics (GA4) and Search Console Social media management and content creation Email/SMS marketing Lead tracking and marketing attribution Direct-mail and local marketing campaigns

Experience marketing an electrical, HVAC, plumbing, roofing, solar, construction or other home-service company is strongly preferred.

The Person We Want

We’re looking for someone who takes ownership.

You should be comfortable looking at marketing data, identifying opportunities and making recommendations without waiting to be told what to do.

We’re not interested solely in followers, likes or impressions. Our primary focus is generating qualified leads, booked jobs, revenue and measurable return on marketing investment.

Candidates should be prepared to provide examples of websites, SEO campaigns, paid advertising campaigns or businesses they have personally helped grow, along with measurable results whenever possible.

This is a full-time, salaried, in-house position with an established electrical company and an opportunity to take ownership of our overall marketing operation.

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person