Outsourced Marketing Specialist

Description:

Position Summary

The Outsourced Marketing Specialist is responsible for developing and executing marketing initiatives that increase brand awareness, generate qualified leads, and support company growth. This role collaborates with leadership, sales, and operations to create and implement digital marketing campaigns, manage social media platforms, oversee content creation, coordinate marketing vendors, and analyze campaign performance.

This is an independent contractor (1099) position requiring a self-motivated marketing professional who can work independently while maintaining regular communication with company leadership.

Essential Duties and Responsibilities

• Develop and execute marketing strategies aligned with the company's business objectives.
• Plan, launch, and optimize digital marketing campaigns across multiple channels.
• Manage the company's social media platforms, including content planning, scheduling, publishing, and audience engagement.
• Create compelling marketing materials, including graphics, videos, presentations, flyers, email campaigns, blogs, and promotional content.
• Coordinate with internal departments to support recruiting, sales, operations, and customer marketing initiatives.
• Manage relationships with external vendors, agencies, photographers, and media partners.
• Monitor website performance and recommend improvements for user experience and lead generation.
• Develop and manage email marketing campaigns and customer communications.
• Assist with paid advertising campaigns, including Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.
• Track campaign performance using marketing analytics tools and prepare monthly performance reports.
• Monitor marketing budgets and recommend cost-effective strategies.
• Ensure all marketing materials maintain consistent branding and messaging.
• Research market trends, competitors, and customer behavior to identify growth opportunities.
• Coordinate promotional events, community outreach, sponsorships, and trade shows as needed.
• Recommend new marketing technologies, automation tools, and best practices.
• Perform other marketing-related projects as assigned.

Requirements:

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Minimum of 3 years of experience in digital marketing, marketing coordination, or brand management.
• Experience managing multiple marketing projects simultaneously.
• Strong understanding of digital marketing strategies and lead generation.
• Experience creating content for social media and digital advertising.
• Familiarity with CRM and marketing automation platforms.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to work independently with minimal supervision.
• Strong analytical and problem-solving skills.

Preferred Qualifications

• Experience in the solar, renewable energy, home improvement, construction, or related industries.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and SEO tools.
• Experience using Canva, Adobe Creative Suite, CapCut, or similar design and video editing platforms.
• Experience with HubSpot, Salesforce, GoHighLevel, or similar CRM systems.
• Photography and videography experience is a plus.

Technical Skills

• Google Workspace and Microsoft Office Suite
• Canva
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Meta Business Suite
• Google Analytics
• Google Ads
• SEO tools (SEMrush, Ahrefs, Moz, or similar)
• Email marketing platforms (Mailchimp, Constant Contact, HubSpot)
• Project management tools (Asana, Monday.com, Trello, ClickUp)

Competencies

• Strategic thinking
• Creativity and innovation
• Project management
• Attention to detail
• Time management
• Data-driven decision making
• Collaboration and teamwork
• Customer-focused mindset
• Adaptability
• Professional communication

Work Environment

• Remote or hybrid, as determined by the company.
• Flexible schedule based on project needs and deadlines.
• Occasional travel may be required for company events, job sites, or marketing activities.